Search To Search

“Search to Search” (S2S) feed is a term commonly used in the context of online advertising and search engines. It refers to a specific type of ad format in which an advertiser’s search ads are displayed within the search results of another search engine.

For example, suppose a user performs a search on search engine A. In that case, they may see sponsored search ads within the search results, which are served by search engine B through a Search to Search feed. The ads shown in the S2S feed are typically related to the user’s search query and are designed to provide relevant results.

Search to Search feeds are often used by search engines that do not have their own advertising network but still want to offer sponsored search results to their users. By partnering with another search engine through an S2S feed, they can offer relevant ads to their users and generate revenue through advertising.

Overall, Search to Search feeds can be an effective way for advertisers to expand their reach and for search engines to monetize their search results.